
Left: Jo Ann Bitagcol modeled for Pepito Albert at Pinto Art Museo. Right: BITAGCOL scarf honoring her love of country. For more details log on to:
https://www.instagram.com/joannbitagcol/
or
https://www.instagram.com/bitagcol/
Written by
Jude Bautista
The premiere event that combines the most prestigious Filipino brands in fashion, food and home products is on: The Backroom Sale in Whitespace Makati.
This is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.
This time it’s made special by one of the hottest Filipino fashion brands in BITAGCOL. The name is immediately familiar because it’s from fashion model and photographer Jo Ann Bitagcol turned designer.

Famous Models turned successful designers from left: Tweetie De Leon and Jo Ann Bitagcol featured by MEGA Magazine. For more details log on to:
https://www.instagram.com/joannbitagcol/
or
https://www.instagram.com/bitagcol/

BITAGCOL: barong 7. apron dress/wrap with turquoise linen and blue grosgrain straps has many uses. Available at BACKROOM SALE, July 5-7, 2024. For more details log on to:
https://www.instagram.com/joannbitagcol/
or
https://www.instagram.com/bitagcol/

Book your next flight here:
https://flights.philippineairlines.com/
Her unique scarves and pieces pays homage to works of Filipino artists and have earned a wide ranging clientele. Some of the scarves have multipurpose of being dress, skirt or shawl. This year she was lauded for her debut collection at the BENCH Fashion Week last March.

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.
There are countless brands that range from BARBA, HAGEDORN, LABEL MANILA to ARNEL PAPA bags and accessories . A complete list of merchants and categories are included below, along with a map to the venue.

Chef Margarita Forés is part of Backroom sale via MARGARITA SIGNATURE CATERER.
photo from:
https://www.facebook.com/margaritasignaturecaterer/
Foodies on the other hand may get a special treat with MARGARITA SIGNATURE CATERER. The whole world is anticipating the opening of MARGARITA in The Shops at Ayala Triangle Gardens. Before that, Chef Margarita Forés fans may get a small taste of that resto by visiting the Backroom Sale this July.

Log on to https://www.cebupacificair.com/
JOY’S HAM, a much loved brand by meat lovers in Manila will also be making its Backroom debut. Other special foods will also be participating like JABRONI’S, JAQ’S KITCHEN to PINKERTON ICE CREAM, KAFFEA and many more.

Log on to:
https://joysham287550379.wordpress.com/
If you’re looking for more budget friendly options there’s the SEGUNDA MANO section and THE LITTLE VINTAGE SHOP. You’re sure to find treasures in the SEGUNDA MANO SELLERS section, as they are composed of an esteemed list.
Including the collections of philanthropist Dr Carmen P. Santos, theater and stage star Cris Villonco, Filmmaker/Producer Tere Villonco, brands SOFI’S CLOSET and MADAM LAKWATSERA and many more. Previous sellers include Irene Araneta and Doris Magsaysay Ho.

From right: Cris Villonco, Monique S.R. Villonco, NCCA Chairman Victorino Mapa, Irene Marcos Araneta, Marlene Krishnan and Jonathan Velasco. TONIGHT FOR TONY – a tribute for NATIONAL ARTIST FOR THEATER Tony Mabesa was held at the Metropolitan Theater Manila, Saturday Feb 11, 2023. Photo by Jude Bautista

Download the Watsons app: bit.ly/WatsonsMobileApp or visit bit.ly/WatsonsPHOnline to shop online with Express Delivery.

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.
MERCHANT LIST
Segunda Mano Sellers
Carmen Santos, Cris Villonco, Lisa Bayot, Monique Villonco, Monique Gonzalez,
Rhea Tan, Tere Villonco, Tina Fernandez, Jazz Baac,
Sofi’s Closet, Madam Lakwatsera

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free. (10)
Food and Beverage
Jabroni’s, Jaq’s Kitchen, Joy’s Ham, Kaffea, Margarita Signature Caterer,
Mr. Winner Bakery, North Star Cold Brew, Pinkerton Ice Cream, Plentitude Chocolate, Puro, Sulok Coffee, Tita Letty’s Pinoy Deli

Photo from brand new Nissin Instant Noodles Philippines fb:
https://www.facebook.com/NissinInstantNoodlesPhilippines
Apparel
Alegre by Techie, Hagedorn, Barba, Coco and Tres, GoBasic, Bitagcol, Label Manila,
Puro Lino, Styleisle, The Little Vintage Shop, Viable, YNDAN

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.
Bags and Accessories
Arnel Papa, Big Bag Theory, Il Mio Bags, Jhaz Footwear, Jhorvien, Viajecito,
Juanita Handcrafted Goods, Paul Raymond

Left: Designer Jo Ann Bitagcol was one of the speakers in DESIGN TALKS. Right: BITAGCOL brand on the runwayPinoy Prestige in BENCH FASHION WEEK 2024 last March. For more details log on to:
https://www.instagram.com/joannbitagcol/
or
https://www.instagram.com/bitagcol/
Home
Casa Collective, Farzam Collection, Manda Home, Pablo K. Capati III, PINTA + Pika Pika,
Red Slab Pottery, Resurrection Furniture, Simoy ng Haraya X, Wicked Notes,
Touch of Craft

Backroom Sale is the must attend, ultimate Pop Up event for great deals and unique items. Happening from July 5-7, 2024 at Whitespace, 2314 Chino Roces Avenue extension. Just like in previous editions, admission is free.
Wellness
Clear Space Manila, Reiki: Pabs Pabalan, Yogalove

Photo from Knorr PH fb
https://www.facebook.com/KnorrPhilippines
http://judebsports.wordpress.com/ , http://judebfood.wordpress.com/ ,
http://judebphoto.wordpress.com/ , http://judebgallery.wordpress.com/ ,
http://judebsports.wordpress.com/ , http://judebfood.wordpress.com/ ,
http://judebphoto.wordpress.com/ , http://judebgallery.wordpress.com/ ,

Left: Jo Ann Bitagcol modeled for VOGUE PH. Right: BITAGCOL creations featured in Lifestyle Asia Magazine. For more details log on to:
https://www.instagram.com/joannbitagcol/
or
https://www.instagram.com/bitagcol
http://judebsports.wordpress.com/ , http://judebfood.wordpress.com/ ,
http://judebphoto.wordpress.com/ , http://judebgallery.wordpress.com/ ,